2)+Visual+Literacy

=What's good/bad about this graphic?=


 * Upon first glance, this graphic seems to be an advertisement for Kentucky Fried Chicken**. Of course, once you read the title - which is too small and packed between larger visuals - it becomes clear that this is some sort of message about protein. What "Overproteined" actually means I don't know; I could guess, obviously, but it seems unprofessional to use such a silly word. Once you read through the various sections (8 billion chickens?...really?) it is simply a list of the vast quantities of meat products that are eaten by Americans.


 * How does it measure up on the PAT (Perception, Action, Tools) system?** First and foremost, this graphic takes entirely too long to digest; it's impossible to understand until you've read through the whole thing. The title is difficult to find because it is overwhelmed by the surrounding visuals, and doesn't have any connection to the rest of the graphic. Are 8 billion chickens and 20 billion hot dogs too many to be eating each year?...does this give us too much protein? Secondly, the visual aids don't correspond well to their descriptions. The Kentucky Fried Chicken visual could be associated with either of the last two sections, and the Big Mac is way too close to the title (this is breaking Gestalt rule 4: proximity).


 * On the other hand, this graphic does make good use of some of the PAT rules**. The color selection is good, as well as the amount of contrast. The spacing could be better, but is probably okay - as long as you change the visuals to be better associated with their descriptions. If it were me, I would make the title larger, space out the sections a little more, and move the visuals so that they are more directly associated with their sections. Then, I would consider adding a little more information to clarify what this information has to do with being "Overproteined".